American Girl, a national retailer that sells wildly popular dolls for children, will be opening a new store in Crabtree Valley Mall, the largest shopping center in the Triangle. The seasonal store will be located adjacent to Sears opening from October 1 to January 31, featuring a mixture of the most popular American Girl dolls, books and accessories. The store will also feature a Doll Hair Salon, where girls and their look-alike dolls can enjoy festive make-overs.
The closest American Girl Doll store to Raleigh is located in Charlotte, NC. Other locations with temporary stores opening are San Antonio, Pittsburgh, Philadelphia, Indianapolis, Detroit and Portland.
Why American Girl Chose Raleigh
Susan Jevens, associate manager of public relations for American Girl, says that the company looks at a variety of factors when choosing retail locations. Among the factors analyzed, some of the most important are market size and demographics, population density, geographic balance, and customer base. Jevens commented that Raleigh is a top destination for the company and that Crabtree is an ideal space for the American Girl Doll brand.
Could this bring the possibility of a permanent store? Jevens says that the idea of a permanent store is highly possible, but, for now, the focus is the success of the temporary store.
How to Attend the Store’s Grand Opening
A grand opening celebration is scheduled for Saturday, October 1, and Sunday, October 2. Tickets, which will only become available one hour before the opening of each day, are required for this event. Tickets for admission will be available near the store entrance and will only be valid for the day they are issued. The store hours will be from 10 am to 9 pm on October 1, and noon to 7 pm on October 2nd.
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